DTC Scale School – Facebook & Instagram Ads

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DTC Scale School – Facebook & Instagram Ads



What You Get:


Module 1 – Foundations For Scale


︎ Brand & Competitor Analysis

︎ Knowing Your Customer & Your Market

︎ Metrics That Matter & Why

︎ Customer Journey & Messaging

︎ Facebook Pixel Strategy





Module 2 – Creatives That Convert


︎ Insights Into Creatives That Convert

︎ Fast & Furious Creatives

︎ Polished Creatives





Module 3 – The Pilothouse 6-Step Strategy For Maximizing Profitability From Your Campaigns


Step 1 – Find Your Top 5 Angles

Step 2 – Copy + Angle Testing

Step 3 – Analyze Data and Uncover Your Winners

Step 4 – Identifying Creatives Needed

Step 5 – Audience Testing

Step 6 – Consolidate Winners Into Scale Campaigns





Module 4 – Strategies For Scale


︎ Attribution & The Eco ROAS

︎ Bidding Types & When to Use Them

︎ Horizontal Scale Strategies

︎ Split Testing Pages & Funnels

︎ Split Testing Creatives & Copy

︎ Influencer & Whitelisting

︎ Budget Management & The Scaling Mindset





Module 5 – How to Build a Powerhouse Marketing Team


︎ When Should You Hire an Agency & What Should You Look For

︎ How to Hire Good Marketers

︎ How to Align Your Internal & External Marketing Teams

︎ Company Culture





Bonus Video – Navigating The Digital Landscape Post iOS15.


︎ What we are doing to mitigate iOS

︎ Ecosystem ROAS across all platforms

︎ Attribution


Sale Page :

https://learn.directtoconsumer.co/lead-scaleschool

Course Price : 995$

Our Price : 39$

INSTANT Delivery Course​